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Design School(ed) with Archer Townsend

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schooled (sko͞old):
Educated or trained in a specific activity or in a particular way.

The Design School(ed) series continues with James Townsend and Brandi Archer of Archer Townsend. This newly launched brand will change the way you shop for casual clothes. The incorporation of soft and luxurious knits makes their collection not only easy to wear, but also long lasting.  Add in their use of color and print, and you’ll see exactly why Archer Townsend is everyday wear that makes a statement.

James believes that “true sophistication comes from the way people dress on their ‘off’ days”  It’s one of the many lessons you’ll learn after watching this video.

Get ready to take notes. Class is now in session!

 

Design School(ed) with Archer Townsend

In terms of Chicago fashion, Archer Townsend is one the newer kids on the block. As a collaborative effort between stylist, James Townsend, and his longtime client, Brandi Archer, Archer Townsend is seeking to change how we view casualwear. They focus on creating clothes with a sense of coolness, all while utilizing luxurious fabrics sourced right here in the U.S. James is the yen to Brandi’s yang, and their distinct personalities creates the perfect balance of style and sensibility.

The design duo sits down with our guest correspondent, Kari of Chicagoings.com, to school us on the importance of keeping the entire design process in Chicago, the void they plan to fill in the fashion industry and who they would love to see rocking Archer Townsend.

AT Collage

Of course we threw them for a loop with the ChiTown Shakedown! Watch closely as we find out their drink of choice, who needs to brush up a bit on their knowledge of football and who prefers Smashing Pumpkins over Kanye West.

 


*YouTube version here

 

Thanks again to Media ElixirKari HerreraGabriel Charles Tyler and DJ HasH for your involvement in this series!

The post Design School(ed) with Archer Townsend appeared first on Chitown Fashionista.


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